The 16 Days of Activism against Gender-Based Violence is an international campaign that takes
place each year. It commences on 25 November, the International Day for the Elimination of
Violence against Women, to 10 December, Human Rights Day. It was originated by activists at
the inaugural Women’s Global Leadership Institute in 1991 and continues to be coordinated each
year by the Center for Women’s Global Leadership. It is used as an organizing strategy by
individuals and organizations around the world to call for the prevention and elimination of
violence against women and girls.
In support of this civil society initiative the 16 Days of Activism, under the leadership of the UN
Secretary General, António Guterres, the United Nations Secretary-General’s UNiTE to End
Violence against Women Campaign (UNiTE), calls for global action to increase awareness,
galvanise advocacy efforts and share of knowledge and innovations.
In recent years, the UNiTE campaign has utilized the colour orange to represent a brighter future,
free from violence against women and girls, as a unifying theme running through all of its global
2. UNiTE CAMPAIGN THEME AND OBJECTIVES FOR 16 DAYS OF ACTIVISM (2018)
For far too long, impunity, silence, stigma and shame have led to an entrenched endemic of this
human rights violation around the world. However, in recent years, the drive for change has
garnered more visibility due largely to the determination and bravery of grassroots activists and
survivor advocates, including #MeToo, #TimesUp, #Niunamenos, #NotOneMore,
#BalanceTonPorc, among others. Advocates understand that while the names and the contexts
2 may differ across geographic locations, economic and social contexts, one common theme runs
deep. Women and girls are experiencing extensive abuse and violence and their stories need to
be brought to light.
This is why the UNiTE Campaign’s global advocacy theme year is:
Orange the World: #HearMeToo
The theme and activities of the UNiTE Campaign in 2018 under the global banner Orange the
World: #HearMeToo, will aim to mobilise all UNiTE networks, the UN system, government
partners, civil society, schools and universities, private sector, sports associations and individuals
to stand in solidarity with survivor advocates and women’s human rights defenders who are
working to prevent and end violence against women and girls.
Under the theme Orange the World: #HearMeToo, the UNiTE partners are encouraged to host
events with local, national, regional and global women’s movements, survivor advocates and
women human rights defenders and create opportunities for dialogue between activists, policy
makers and the public. These events may take place through physical as well as through online
platforms. Creative mediums and the arts may be used to support storytelling and advocacy
through the voices of the women and girls.
As in previous years, the colour orange will be a key theme unifying all activities, with buildings
and landmarks lit and decorated in orange to bring global attention to the initiative.
Source: http://www.unwomen.org (Date:09/29/18)[[http://www.unwomen.org/-/media/headquarters/attachments/sections/what%20we%20do/evaw/16days-2018-conceptnote-compressed.pdf?la=en&vs=3924]]
*Respective themes/logos remain the property of UN Women Organisation*